REAL-TIME BIDDING (RTB): THE ENGINE BEHIND PROGRAMMATIC AD BUYING

Real-Time Bidding (RTB): The Engine Behind Programmatic Ad Buying

Programmatic advertising has revolutionized the digital marketing landscape, transforming how advertisers and publishers interact in the online space. This article will explore the evolution of programmatic advertising, its key components, and the ecosystem that supports it.The Origins of Programmatic AdvertisingBefore programmatic advertising, the

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